Updated Jan 20, 2023 13:51

Sugary Soft Drink Market in the United States

Market Overview
The U.S. sugary soft drink market declined slightly to $ in , shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a relatively flat trend pattern. Sugary soft drink consumption peaked at $ in 2015; however, from 2016 to , consumption stood at a somewhat lower figure.

In value terms, sugary soft drink production contracted to $ in . Over the period under review, production, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2012 when the production volume increased by %. Sugary soft drink production peaked at $ in 2015; however, from 2016 to , production stood at a somewhat lower figure.


Consumption
In , approx. litres of sugary soft drinks were consumed in the United States; falling by -% compared with the previous year's figure. Over the period under review, consumption showed a noticeable decline. Sugary soft drink consumption peaked at litres in 2007; however, from 2008 to , consumption failed to regain momentum.

The value of the sugary soft drink market in the United States dropped to $ in , which is down by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a relatively flat trend pattern. Sugary soft drink consumption peaked at $ in 2015; however, from 2016 to , consumption failed to regain momentum.


Market Forecast
Depressed by shrinking demand for sugary soft drink in the United States, the market is expected to continue its downward consumption trend over the next eight-year period. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to litres by the end of .

In value terms, the market is forecast to contract with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Over the period under review, imports of sugary soft drink in the United States were negligibly small compared to the production volumes. Therefore, the share of imports in the total market was practically nonexistent, both in volume and in value terms. This situation has remained constant over the period under review, which means that domestic producers entirely meet the domestic demand for sugary soft drink. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports remained relatively constant over the period under review. The growth in the share of the United States imports of in the sugary soft drink market structure from % in 2007 to % in is explained by a more substantial reduction in output, compared with a decrease in imports. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports increased moderately ( percentage point) over the period under review.


Trade Balance
The United States remains a net importer of sugary soft drink; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of litres, which was equal to $.