Sparkling Wine Market Overview in the European Union

The revenue of the sparkling wine market in the European Union amounted to $9.3B in 2010, lowering by -5.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, sparkling wine consumption, however, continues to indicate an abrupt curtailment. The pace of growth was the most pronounced in 2008 when the market value increased by 1.8% y-o-y. In that year, the sparkling wine market attained its peak level of $11.4B. From 2009 to 2010, the growth of the sparkling wine market remained at a lower figure.

In value terms, sparkling wine production totaled $10.1B in 2010 estimated in export prices. Over the period under review, sparkling wine production continues to indicate a slight slump. The most prominent rate of growth was recorded in 2008 when production volume increased by 4.9% y-o-y. In that year, sparkling wine production attained its peak level of $10.9B. From 2009 to 2010, sparkling wine production growth remained at a somewhat lower figure.

The countries with the highest volumes of sparkling wine production in 2010 were France (315M litres), Germany (215M litres) and Italy (206M litres), together accounting for 64% of total production. Spain, Poland, the Netherlands, Greece, the Czech Republic, Hungary, Austria and the UK lagged somewhat behind, together accounting for a further 31%.

From 2007 to 2010, the most notable rate of growth in terms of sparkling wine production, amongst the main producing countries, was attained by the UK, while sparkling wine production for the other leaders experienced more modest paces of growth.

In 2010, the amount of sparkling wine consumed in the European Union totaled 1B litres, standing approx. at the previous year. In general, sparkling wine consumption, however, continues to indicate a slight reduction. The most prominent rate of growth was recorded in 2010 when consumption volume increased by 0.9% against the previous year. The volume of sparkling wine consumption peaked at 1B litres in 2007; however, from 2008 to 2010, consumption remained at a lower figure.

The revenue of the sparkling wine market in the European Union amounted to $9.3B in 2010, declining by -5.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, sparkling wine consumption, however, continues to indicate a deep contraction. The pace of growth appeared the most rapid in 2008 with an increase of 1.8% against the previous year. In that year, the sparkling wine market reached its peak level of $11.4B. From 2009 to 2010, the growth of the sparkling wine market remained at a lower figure.

The countries with the highest volumes of sparkling wine consumption in 2010 were Germany (256M litres), France (177M litres) and Spain (104M litres), with a combined 53% share of total consumption.

From 2007 to 2010, the most notable rate of growth in terms of sparkling wine consumption, amongst the main consuming countries, was attained by Germany, while sparkling wine consumption for the other leaders experienced more modest paces of growth.

In value terms, the largest sparkling wine markets in the European Union were France ($3.2B), Germany ($2.2B) and the UK ($710M), together accounting for 66% of the total market. Poland, Spain, the Netherlands, Italy, Belgium, Greece, the Czech Republic, Austria and Hungary lagged somewhat behind, together accounting for a further 26%.

Austria recorded the highest rates of growth with regard to market size, among the main consuming countries over the period under review, while sparkling wine market for the other leaders experienced a decline in the market figures.

The countries with the highest levels of sparkling wine per capita consumption in 2010 were Belgium (3,635 litres per 1000 persons), Germany (3,167 litres per 1000 persons) and Austria (3,016 litres per 1000 persons).

From 2007 to 2010, the most notable rate of growth in terms of sparkling wine per capita consumption, amongst the main consuming countries, was attained by Germany, while sparkling wine per capita consumption for the other leaders experienced more modest paces of growth.

Driven by rising demand for sparkling wine in the European Union, the market is expected to start an upward consumption trend over the next twenty years. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +% for the period from 2010 to , which is projected to bring the market volume to litres by the end of .