Wine Market Overview in Japan
In value terms, wine production expanded sharply to $ in 2019 estimated in export prices. Over the period under review, production saw a strong increase. The growth pace was the most rapid in 2017 with an increase of % year-to-year. As a result, production reached the peak level of $. From 2018 to 2019, production growth remained at a somewhat lower figure.
The size of the wine market in Japan rose rapidly to $ in 2019, growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a pronounced expansion from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2015 indices. The most prominent rate of growth was recorded in 2013 with an increase of % against the previous year. Over the period under review, the market reached the maximum level in 2019 and is likely to continue growth in the near future.