Wine Market Overview in Sweden
The revenue of the wine market in Sweden amounted to $618M in 2010, rising by 2.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.6% over the period from 2007 to 2010; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2008 when the market value increased by 10% year-to-year. In that year, the wine market reached its peak level of $649M. From 2009 to 2010, the growth of the wine market remained at a lower figure.