Shampoo Market Overview in the European Union
In value terms, shampoo production totaled $2.4B in 2010 estimated in export prices. The total output value increased at an average annual rate of +3.6% from 2007 to 2010; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2009 when production volume increased by 7.8% y-o-y. The level of shampoo production peaked in 2010 and is expected to retain its growth in the near future.
France (317K tonnes) constituted the country with the largest volume of shampoo production, accounting for 36% of total production. Moreover, shampoo production in France exceeded the figures recorded by the region's second-largest producer, Italy (147K tonnes), twofold. Germany (129K tonnes) ranked third in terms of total production with a 15% share.
In France, shampoo production remained relatively stable over the period from 2007-2010. In the other countries, the average annual rates were as follows: Italy (+12.1% per year) and Germany (+3.0% per year).
The revenue of the shampoo market in the European Union amounted to $1.9B in 2010, dropping by -4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, shampoo consumption, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2008 when the market value increased by 9.2% against the previous year. In that year, the shampoo market reached its peak level of $2.2B. From 2009 to 2010, the growth of the shampoo market remained at a lower figure.
From 2007 to 2010, the most notable rate of growth in terms of shampoo consumption, amongst the main consuming countries, was attained by Italy, while the other leaders experienced more modest paces of growth.
In value terms, the largest shampoo markets in the European Union were Italy ($348M), the UK ($270M) and Germany ($266M), together accounting for 46% of the total market. France, Spain, Poland, Greece, the Netherlands, Ireland, Austria, Portugal and Romania lagged somewhat behind, together comprising a further 42%.
The Netherlands recorded the highest rates of growth with regard to shampoo market, in terms of the main consuming countries over the last three-year period, while the other leaders experienced more modest paces of growth.
The countries with the highest levels of shampoo per capita consumption in 2010 were Ireland (2,945 kg per 1000 persons), Italy (2,226 kg per 1000 persons) and Austria (2,017 kg per 1000 persons).
From 2007 to 2010, the most notable rate of growth in terms of shampoo per capita consumption, amongst the main consuming countries, was attained by Italy, while the other leaders experienced more modest paces of growth.