Shampoo Market Overview in China
In value terms, shampoo production reached $ in estimated in export prices. The total output value increased at an average annual rate of +% from 2007 to ; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2008 with an increase of % year-to-year. Over the period under review, production hit record highs at $ in 2015; however, from 2016 to , production remained at a lower figure.
The size of the shampoo market in China expanded slightly to $ in , increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to ; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2008 with an increase of % against the previous year. Shampoo consumption peaked at $ in 2015; afterwards, it flattened through to .