Shampoo Market Overview in Greece
In value terms, shampoo production stood at $ in estimated in export prices. Overall, production saw a relatively flat trend pattern. The growth pace was the most rapid in 2016 when the production volume increased by % y-o-y. Over the period under review, production hit record highs in and is expected to retain growth in the near future.
The size of the shampoo market in Greece shrank to $ in , with a decrease of -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a pronounced contraction. The most prominent rate of growth was recorded in 2018 when the market value increased by % year-to-year. Shampoo consumption peaked at $ in 2008; however, from 2009 to , consumption failed to regain the momentum.