Shampoo Market Overview in Kazakhstan
The revenue of the shampoo market in Kazakhstan declined notably to $ in , dropping by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a slight expansion from 2007 to : its value increased at an average annual rate of +% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2012 when the market value increased by % y-o-y. Over the period under review, the market hit record highs at $ in 2013; however, from 2014 to , consumption failed to regain the momentum.