Shampoo Market Overview in Belgium
Market Overview
The Belgian shampoo market surged to $
in 2019, growing by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption saw prominent growth. The most prominent rate of growth was recorded in 2013 when the market value increased by
% year-to-year. Shampoo consumption peaked in 2019 and is likely to see gradual growth in the near future.
In value terms, shampoo production totaled $
in 2019 estimated in export prices. In general, production continues to indicate a resilient expansion. The most prominent rate of growth was recorded in 2015 with an increase of
% year-to-year. Shampoo production peaked in 2019 and is expected to retain growth in years to come.



In value terms, shampoo production totaled $


Consumption
In 2019, shampoo consumption in Belgium surged to
tonnes, rising by
% compared with the previous year's figure. In general, consumption enjoyed a resilient increase. The most prominent rate of growth was recorded in 2013 when the consumption volume increased by
% year-to-year. Shampoo consumption peaked in 2019 and is expected to retain growth in the immediate term.
The size of the shampoo market in Belgium surged to $
in 2019, jumping by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption posted a strong increase. The pace of growth appeared the most rapid in 2013 with an increase of
% year-to-year. Over the period under review, the market reached the maximum level in 2019 and is likely to see gradual growth in the near future.



The size of the shampoo market in Belgium surged to $



Market Forecast
Driven by increasing demand for shampoo in Belgium, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +
% for the period from 2019 to
, which is projected to bring the market volume to
tonnes by the end of
.




Market Structure
Affected by an intensive growth in domestic production, which will gradually displace imported products from the market, the share of imports decreased from
% in 2007 to
% in 2019. Belgium domestic supply is expected to continue its growth.


Trade Balance
Belgium remains a net importer of shampoo; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of
tonnes, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.


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