Shampoo Market Overview in Sweden
In value terms, shampoo production fell slightly to $ in estimated in export prices. Overall, production posted a slight expansion. The pace of growth appeared the most rapid in 2018 with an increase of % y-o-y. Over the period under review, production attained the peak level at $ in 2010; however, from 2011 to , production remained at a lower figure.
The size of the shampoo market in Sweden totaled $ in , growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of % year-to-year. Over the period under review, the market reached the peak level at $ in 2018; however, from 2019 to , consumption failed to regain the momentum.