Updated Sep 27, 2022 11:33

Dental Hygiene Preparations Market in Kenya

Market Overview
In , the Kenyan dental hygiene preparations market increased by % to $, rising for the fourth consecutive year after four years of decline. Overall, consumption continues to indicate significant growth. Over the period under review, the market reached the peak level in and is expected to retain growth in years to come.


Consumption
In , consumption of preparations for oral or dental hygiene increased by % to tons, rising for the seventh consecutive year after two years of decline. Over the period under review, consumption saw a significant expansion. Over the period under review, consumption hit record highs in and is expected to retain growth in years to come.

The revenue of the dental hygiene preparations market in Kenya rose modestly to $ in , with an increase of % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a significant increase. Dental hygiene preparations consumption peaked in and is expected to retain growth in years to come.


Market Forecast
Driven by increasing demand for dental hygiene preparations in Kenya, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tons by the end of .

In value terms, the market is forecast to increase with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Dental hygiene preparations market in Kenya consists almost entirely of imported products. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports decreased moderately (- percentage point) over the period under review.


Trade Balance
Kenya remains a net importer of dental hygiene preparations; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of tons, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.