Bath Preparations Market Overview in the European Union
In value terms, bath preparations production totaled $294M in 2010 estimated in export prices. Over the period under review, bath preparations production, however, continues to indicate a drastic curtailment. The most prominent rate of growth was recorded in 2008 when production volume increased by 7.4% year-to-year. In that year, bath preparations production reached its peak level of $370M. From 2009 to 2010, bath preparations production growth remained at a lower figure.
Italy (59K tonnes) remains the largest bath preparations producing country in the European Union, comprising approx. 47% of total production. Moreover, bath preparations production in Italy exceeded the figures recorded by the region's second-largest producer, Poland (23K tonnes), threefold. Belgium (16K tonnes) ranked third in terms of total production with a 13% share.
From 2007 to 2010, the average annual growth rate of volume in Italy was relatively modest. The remaining producing countries recorded the following average annual rates of production growth: Poland (-0.0% per year) and Belgium (-9.5% per year).
The revenue of the bath preparations market in the European Union amounted to $413M in 2010, waning by -9.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, bath preparations consumption continues to indicate a drastic decline. The most prominent rate of growth was recorded in 2008 when the market value decreased by -1.6% year-to-year. Over the period under review, the bath preparations market reached its peak figure level at $487M in 2007; however, from 2008 to 2010, consumption stood at a somewhat lower figure.
In Italy, bath preparations consumption increased at an average annual rate of +4.1% over the period from 2007-2010. In the other countries, the average annual rates were as follows: the UK (-14.3% per year) and Germany (+9.3% per year).
In value terms, Italy ($119M) led the market, alone. The second position in the ranking was occupied by the UK ($51M). It was followed by Germany.
From 2007 to 2010, the average annual rate of growth in terms of value in Italy totaled +1.4%. The remaining consuming countries recorded the following average annual rates of market growth: the UK (-15.4% per year) and Germany (+5.5% per year).
The countries with the highest levels of bath preparations per capita consumption in 2010 were Belgium (1,121 kg per 1000 persons), Italy (760 kg per 1000 persons) and Austria (745 kg per 1000 persons).
From 2007 to 2010, the most notable rate of growth in terms of bath preparations per capita consumption, amongst the main consuming countries, was attained by Romania, while the other leaders experienced more modest paces of growth.