Soap Market in the United States
In value terms, soap production reached $ in . Overall, production, however, showed a perceptible decline. The pace of growth was the most pronounced in 2010 with an increase of %. Over the period under review, production hit record highs at $ in 2007; however, from 2008 to , production failed to regain momentum.
The size of the soap market in the United States dropped to $ in , with a decrease of -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a pronounced setback. Soap consumption peaked at $ in 2007; however, from 2008 to , consumption stood at a somewhat lower figure.