Overview of the Market for Soap In Bars For Toilet Use in Nigeria
The revenue of the market for soap and organic surface-active products in bars for toilet use in Nigeria totaled $ in 2019, increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed resilient growth. The most prominent rate of growth was recorded in 2017 with an increase of % year-to-year. Over the period under review, the market reached the peak level in 2019 and is likely to see steady growth in the immediate term.