Overview of the Market for Soap In Bars For Toilet Use in Sweden
In value terms, production of soap and organic surface-active products in bars for toilet use reached $ in 2019 estimated in export prices. In general, the total production indicated a pronounced increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +% against 2014 indices. The pace of growth appeared the most rapid in 2010 with an increase of % against the previous year. Over the period under review, production hit record highs at $ in 2013; however, from 2014 to 2019, production failed to regain the momentum.
The size of the market for soap and organic surface-active products in bars for toilet use in Sweden declined to $ in 2019, approximately mirroring the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2008 when the market value increased by % y-o-y. Consumption peaked at $ in 2018, and then declined in the following year.