Soap In Bars Market Overview in Denmark
In value terms, soap in bars production stood at $11M in 2010 estimated in export prices. Over the period under review, the total output indicated a conspicuous increase from 2007 to 2010: its value increased at an average annual rate of +4.7% over the last three-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2010 figures, soap in bars production increased by +94.6% against 2008 indices. The most prominent rate of growth was recorded in 2009 when production volume increased by 98% y-o-y. In that year, soap in bars production reached its peak level of $11M, and then declined slightly in the following year.
The revenue of the soap in bars market in Denmark amounted to $45M in 2010, coming down by -5.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, soap in bars consumption, however, continues to indicate an outstanding increase. The growth pace was the most rapid in 2009 with an increase of 154% y-o-y. In that year, the soap in bars market attained its peak level of $48M, and then declined slightly in the following year.
From 2007 to 2010, the most notable rate of growth in terms of soap in bars consumption, amongst the main consumed products, was attained by soap in bars other than for toilet use.
In value terms, soap and organic surface-active products in bars other than for toilet use ($12M) and soap and organic surface-active products in bars for toilet use ($8.1M) constituted the products with the highest levels of market value in 2010.
Among the main consumed products, soap in bars other than for toilet use recorded the highest growth rate of market size, over the period under review.