Paper and Paperboard Market Overview in Croatia
Market Overview
The Croatian paper and paperboard market contracted modestly to $
in 2019, dropping by -
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded a pronounced slump. The most prominent rate of growth was recorded in 2017 when the market value increased by
% year-to-year. Paper and paperboard consumption peaked at $
in 2008; however, from 2009 to 2019, consumption failed to regain the momentum.
In value terms, paper and paperboard production contracted to $
in 2019 estimated in export prices. Over the period under review, production continues to indicate a abrupt setback. The most prominent rate of growth was recorded in 2017 with an increase of
% y-o-y. Paper and paperboard production peaked at $
in 2010; however, from 2011 to 2019, production stood at a somewhat lower figure.




In value terms, paper and paperboard production contracted to $



Consumption
In 2019, the amount of paper and paperboard consumed in Croatia dropped to
tonnes, stabilizing at the previous year's figure. Over the period under review, consumption saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the consumption volume increased by
% y-o-y. Paper and paperboard consumption peaked at
tonnes in 2008; however, from 2009 to 2019, consumption failed to regain the momentum.
The value of the paper and paperboard market in Croatia shrank slightly to $
in 2019, with a decrease of -
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a pronounced shrinkage. The pace of growth appeared the most rapid in 2017 when the market value increased by
% against the previous year. Paper and paperboard consumption peaked at $
in 2008; however, from 2009 to 2019, consumption failed to regain the momentum.



The value of the paper and paperboard market in Croatia shrank slightly to $




Consumption By Type
Packaging materials (
tonnes), graphic papers (
tonnes) and toilet or facial tissue stock, towel and similar paper (
tonnes) were the main products of paper and paperboard consumption in Croatia, with a combined
% share of total consumption. These products were followed by other paper and paperboard, nes, which accounted for a further
%.
From 2007 to 2018, the most notable rate of growth in terms of paper and paperboard consumption, amongst the key consumed products, was attained by tissue paper, while paper and paperboard consumption for the other products experienced mixed trend patterns.
In value terms, packaging materials ($
), graphic papers ($
) and toilet or facial tissue stock, towel and similar paper ($
) were the products with the highest levels of market value in 2018, with a combined
% share of the total market. Other paper and paperboard, nes lagged somewhat behind, comprising a further
%.
In terms of the main consumed products, tissue paper saw the highest growth rate of market size, over the period under review, while paper and paperboard market for the other products experienced a decline.





From 2007 to 2018, the most notable rate of growth in terms of paper and paperboard consumption, amongst the key consumed products, was attained by tissue paper, while paper and paperboard consumption for the other products experienced mixed trend patterns.
In value terms, packaging materials ($





In terms of the main consumed products, tissue paper saw the highest growth rate of market size, over the period under review, while paper and paperboard market for the other products experienced a decline.
Market Forecast
Depressed by shrinking demand for paper and paperboard in Croatia, the market is expected to continue its downward consumption trend over the next decade. The performance of the market is forecast to contract with an anticipated CAGR of -
% for the period from 2019 to
, which is projected to depress the market volume to
tonnes by the end of
.




Market Structure
Driven by a growing demand, the share of imports in total supply in Croatia increased significantly over the last twelve years (from
% to
%).


Trade Balance
Croatia remains a net importer of paper and paperboard; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of
tonnes, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.


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