T-Shirt Market Overview in Estonia
Market Overview
In 2019, the Estonian t-shirt market decreased by -
% to $
, falling for the fourth consecutive year after four years of growth. Over the period under review, consumption, however, posted a strong expansion. The most prominent rate of growth was recorded in 2010 with an increase of
% year-to-year. Over the period under review, the market attained the maximum level at $
in 2015; however, from 2016 to 2019, consumption remained at a lower figure.
In value terms, t-shirt production rose remarkably to $
in 2019 estimated in export prices. In general, production, however, posted slight growth. The most prominent rate of growth was recorded in 2010 with an increase of
% against the previous year. Over the period under review, production attained the maximum level in 2019 and is expected to retain growth in the immediate term.




In value terms, t-shirt production rose remarkably to $


Consumption
In 2019, t-shirt consumption in Estonia contracted to
units, waning by -
% compared with 2018. Overall, consumption, however, enjoyed a buoyant expansion. The most prominent rate of growth was recorded in 2010 when the consumption volume increased by
% y-o-y. Over the period under review, consumption hit record highs at
units in 2015; however, from 2016 to 2019, consumption remained at a lower figure.
The value of the t-shirt market in Estonia shrank slightly to $
in 2019, remaining relatively unchanged against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, continues to indicate a resilient expansion. The pace of growth appeared the most rapid in 2010 when the market value increased by
% against the previous year. T-shirt consumption peaked at $
in 2015; however, from 2016 to 2019, consumption failed to regain the momentum.




The value of the t-shirt market in Estonia shrank slightly to $



Market Forecast
Driven by increasing demand for t-shirt in Estonia, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +
% for the period from 2019 to
, which is projected to bring the market volume to
units by the end of
.




Market Structure
T-shirt market in Estonia consists almost entirely of imported products.
Trade Balance
Estonia remains a net importer of t-shirt; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of
units, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.


Download XLSX
Download all the data in the form of a report