T-Shirt Market Overview in Austria
Market Overview
In 2019, the Austrian t-shirt market decreased by -
% to $, falling for the second consecutive year after two years of growth. The market value increased at an average annual rate of +% from 2007 to 2019; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The pace of growth appeared the most rapid in 2008 with an increase of % against the previous year. T-shirt consumption peaked at $ in 2017; however, from 2018 to 2019, consumption failed to regain the momentum.
In value terms, t-shirt production expanded to $ in 2019 estimated in export prices. In general, production, however, showed a drastic downturn. The pace of growth was the most pronounced in 2015 when the production volume increased by % year-to-year. T-shirt production peaked at $ in 2007; however, from 2008 to 2019, production stood at a somewhat lower figure.
% to $, falling for the second consecutive year after two years of growth. The market value increased at an average annual rate of +% from 2007 to 2019; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The pace of growth appeared the most rapid in 2008 with an increase of % against the previous year. T-shirt consumption peaked at $ in 2017; however, from 2018 to 2019, consumption failed to regain the momentum.In value terms, t-shirt production expanded to $
in 2019 estimated in export prices. In general, production, however, showed a drastic downturn. The pace of growth was the most pronounced in 2015 when the production volume increased by % year-to-year. T-shirt production peaked at $ in 2007; however, from 2008 to 2019, production stood at a somewhat lower figure.Consumption
In 2019, consumption of t-shirts decreased by -% to units, falling for the second consecutive year after two years of growth. Overall, consumption saw a relatively flat trend pattern. The growth pace was the most rapid in 2016 with an increase of % against the previous year. Over the period under review, consumption hit record highs at units in 2017; however, from 2018 to 2019, consumption stood at a somewhat lower figure.
The size of the t-shirt market in Austria declined to $ in 2019, shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to 2019; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The growth pace was the most rapid in 2008 when the market value increased by % against the previous year. T-shirt consumption peaked at $ in 2017; however, from 2018 to 2019, consumption remained at a lower figure.
% to units, falling for the second consecutive year after two years of growth. Overall, consumption saw a relatively flat trend pattern. The growth pace was the most rapid in 2016 with an increase of % against the previous year. Over the period under review, consumption hit record highs at units in 2017; however, from 2018 to 2019, consumption stood at a somewhat lower figure.The size of the t-shirt market in Austria declined to $
in 2019, shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to 2019; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The growth pace was the most rapid in 2008 when the market value increased by % against the previous year. T-shirt consumption peaked at $ in 2017; however, from 2018 to 2019, consumption remained at a lower figure.Market Forecast
Driven by rising demand for t-shirt in Austria, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +% for the period from 2019 to , which is projected to bring the market volume to units by the end of .
% for the period from 2019 to , which is projected to bring the market volume to units by the end of .Market Structure
Driven by a growing demand, the share of imports in total supply in Austria increased significantly over the last twelve years (from % to %).
% to %).Trade Balance
Austria remains a net importer of t-shirt; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of units, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.
units, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.
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