T-Shirt Market Overview in Austria
In value terms, t-shirt production expanded to $ in 2019 estimated in export prices. In general, production, however, showed a drastic downturn. The pace of growth was the most pronounced in 2015 when the production volume increased by % year-to-year. T-shirt production peaked at $ in 2007; however, from 2008 to 2019, production stood at a somewhat lower figure.
The size of the t-shirt market in Austria declined to $ in 2019, shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to 2019; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The growth pace was the most rapid in 2008 when the market value increased by % against the previous year. T-shirt consumption peaked at $ in 2017; however, from 2018 to 2019, consumption remained at a lower figure.