Footwear Market Overview in Italy
In value terms, footwear production stood at $6.5B in 2010 estimated in export prices. Overall, footwear production, however, continues to indicate an abrupt slump. The growth pace was the most rapid in 2008 when production volume increased by 6.8% year-to-year. In that year, footwear production reached its peak level of $8.2B. From 2009 to 2010, footwear production growth failed to regain its momentum.
The revenue of the footwear market in Italy amounted to $3.6B in 2010, growing by 2.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, footwear consumption, however, continues to indicate a deep shrinkage. The growth pace was the most rapid in 2008 with an increase of 8.5% against the previous year. In that year, the footwear market attained its peak level of $4.4B. From 2009 to 2010, the growth of the footwear market remained at a lower figure.
From 2007 to 2010, the most notable rate of growth in terms of footwear consumption, amongst the main consumed products, was attained by waterproof footwear, while footwear consumption for the other products experienced a decline.
In value terms, footwear with uppers of leather ($2.5B) led the market, alone. The second position in the ranking was occupied by footwear of rubber or plastics, not waterproof, not sports, without a metal toe-cap ($560M). It was followed by footwear with uppers of textile materials.
From 2007 to 2010, the average annual growth rate of the market volume of footwear with uppers of leather amounted to -7.6%. With regard to the other consumed products, the following average annual rates of growth were recorded: footwear of rubber or plastics, not waterproof, not sports, without a metal toe-cap (+7.4% per year) and footwear with uppers of textile materials (+3.4% per year).