Footwear Market Overview in Portugal
In value terms, footwear production amounted to $1.5B in 2010 estimated in export prices. In general, footwear production, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2010 with an increase of 4.5% y-o-y. Over the period under review, footwear production reached its maximum level at $1.6B in 2008; however, from 2009 to 2010, production failed to regain its momentum.
The revenue of the footwear market in Portugal amounted to $483M in 2010, going up by 17% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +5.3% from 2007 to 2010; however, the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2010 with an increase of 17% against the previous year. In that year, the footwear market attained its peak level and is likely to continue its growth in the immediate term.
From 2007 to 2010, the most notable rate of growth in terms of footwear consumption, amongst the main consumed products, was attained by footwear of rubber or plastics, not waterproof, not sports, without a metal toe-cap, while footwear consumption for the other products experienced more modest paces of growth.
In value terms, footwear with uppers of leather ($229M), footwear of rubber or plastics, not waterproof, not sports, without a metal toe-cap ($147M) and footwear with uppers of textile materials ($94M) were the products with the highest levels of market value in 2010, together comprising 97% of the total market.
Among the main consumed products, footwear of rubber or plastics, not waterproof, not sports, without a metal toe-cap experienced the highest rates of growth with regard to market size, over the period under review, while footwear market for the other products experienced more modest paces of growth.