Footwear Market Overview in South Africa
In value terms, footwear production rose significantly to $ in 2019 estimated in export prices. Over the period under review, production, however, saw a slight downturn. The most prominent rate of growth was recorded in 2011 with an increase of % year-to-year. Over the period under review, production attained the peak level at $ in 2012; however, from 2013 to 2019, production failed to regain the momentum.
The revenue of the footwear market in South Africa skyrocketed to $ in 2019, growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a modest increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption decreased by -% against 2013 indices. The most prominent rate of growth was recorded in 2010 when the market value increased by % against the previous year. Over the period under review, the market attained the maximum level at $ in 2012; however, from 2013 to 2019, consumption stood at a somewhat lower figure.
From 2007 to 2019, the most notable rate of growth in terms of footwear consumption, amongst the key consumed products, was attained by footwear with uppers of textile materials, while footwear consumption for the other products experienced mixed trends in the consumption figures.
In value terms, the largest types of footwear in terms of market size were footwear of rubber or plastics, not waterproof, not sports, without a metal toe-cap ($), footwear with uppers of textile materials ($) and footwear with uppers of leather ($), with a combined % share of the total market.
Footwear with uppers of textile materials recorded the highest rates of growth with regard to market size, in terms of the main consumed products over the period under review, while footwear market for the other products experienced more modest paces of growth.