Hat and Headgear Market Overview in Germany
Market Overview
The German hat and headgear market fell to $
in 2019, waning by -
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +
% from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2011 when the market value increased by
% against the previous year. Over the period under review, the market hit record highs at $
in 2018, and then reduced in the following year.
In value terms, hat and headgear production dropped to $
in 2019 estimated in export prices. In general, production saw a perceptible setback. The most prominent rate of growth was recorded in 2014 with an increase of
% year-to-year. As a result, production reached the peak level of $
. From 2015 to 2019, production growth failed to regain the momentum.





In value terms, hat and headgear production dropped to $



Consumption
In 2019, approx.
units of hats and other headgear were consumed in Germany; waning by -
% on the previous year's figure. Over the period under review, consumption recorded a relatively flat trend pattern. The growth pace was the most rapid in 2016 with an increase of
% y-o-y. As a result, consumption attained the peak volume of
units. From 2017 to 2019, the growth of the consumption remained at a lower figure.
The revenue of the hat and headgear market in Germany reduced to $
in 2019, which is down by -
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +
% over the period from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2011 when the market value increased by
% y-o-y. Hat and headgear consumption peaked at $
in 2018, and then contracted in the following year.




The revenue of the hat and headgear market in Germany reduced to $





Market Forecast
Driven by rising demand for hat and headgear in Germany, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +
% for the period from 2019 to
, which is projected to bring the market volume to
units by the end of
.




Market Structure
Driven by a growing demand, the share of imports in total supply in Germany increased significantly over the last twelve-year period (from
% to
%).


Trade Balance
Germany remains a net importer of hat and headgear; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of
units, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.


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