Ceramic Sanitary Ware Market in Brazil
Market Overview
The Brazilian ceramic sanitary ware market soared to $
in
, increasing by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption recorded a buoyant increase. Over the period under review, the market hit record highs at $
in 2012; however, from 2013 to
, consumption stood at a somewhat lower figure.
In value terms, ceramic sanitary ware production amounted to $
in
estimated in export price. In general, production showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 with an increase of
% against the previous year. Ceramic sanitary ware production peaked at $
in 2019; however, from
to
, production remained at a lower figure.





In value terms, ceramic sanitary ware production amounted to $






Consumption
In
, approx.
units of ceramic sinks, baths, water closet pans and similar sanitary fixtures were consumed in Brazil; picking up by
% on
figures. In general, consumption recorded notable growth. Ceramic sanitary ware consumption peaked at
units in 2009; however, from 2010 to
, consumption remained at a lower figure.
The revenue of the ceramic sanitary ware market in Brazil soared to $
in
, picking up by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption enjoyed a buoyant expansion. Over the period under review, the market reached the maximum level at $
in 2012; however, from 2013 to
, consumption remained at a lower figure.






The revenue of the ceramic sanitary ware market in Brazil soared to $





Market Forecast
The ceramic sanitary ware market is expected to start a downward consumption trend over the next eight years. The performance of the market is forecast to decrease slightly, with an anticipated CAGR of -
% for the eight-year period from
to
, which is projected to depress the market volume to
units by the end of
.
In value terms, the market is forecast to contract with an anticipated CAGR of -
% for the period from
to
, which is projected to bring the market value to $
(in nominal prices) by the end of
.





In value terms, the market is forecast to contract with an anticipated CAGR of -





Market Structure
In
, the share of imports in total consumption accounted for
% in value terms and
% in physical terms. The share of imports remained relatively constant over the period under review.



Trade Balance
Brazil remains a net exporter of ceramic sanitary ware; in physical and value terms, exports consistently exceeded imports from 2007 to
. In
, there was a significant trade surplus of
units, which was equal to $
. This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.




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