Updated Jan 11, 2023 18:47

Market for Porcelain Tableware And Kitchenware in Brazil

Market Overview
In , the Brazilian porcelain tableware and kitchenware market increased by % to $, rising for the second year in a row after two years of decline. In general, consumption recorded a perceptible decrease. Over the period under review, the market reached the maximum level at $ in 2012; however, from 2013 to , consumption remained at a lower figure.


Consumption
In , the amount of porcelain or china tableware and kitchenware consumed in Brazil fell to units, declining by -% on the year before. In general, consumption continues to indicate a abrupt setback. Over the period under review, consumption hit record highs at units in 2012; however, from 2013 to , consumption stood at a somewhat lower figure.

The size of the porcelain tableware and kitchenware market in Brazil expanded markedly to $ in , increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded a perceptible setback. Over the period under review, the market hit record highs at $ in 2012; however, from 2013 to , consumption remained at a lower figure.


Market Forecast
Depressed by shrinking demand for porcelain tableware and kitchenware in Brazil, the market is expected to continue its downward consumption trend over the next eight years. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to units by the end of .

In value terms, the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Porcelain tableware and kitchenware market in Brazil consists almost entirely of imported products. In recent years, import price have increased sharply. Despite the hike in price, Brazil relies completely on foreign supplies: the volume of domestic output remains insufficient to satiate market demand.


Trade Balance
Brazil remains a net importer of porcelain tableware and kitchenware; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of units, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.