Ceramic Tile Market in Brazil
Market Overview
In
, after three years of decline, there was significant growth in the Brazilian ceramic tile market, when its value increased by
% to $
. In general, the total consumption indicated a mild increase from 2007 to
: its value increased at an average annual rate of +
% over the last fifteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the maximum level at $
in 2012; however, from 2013 to
, consumption stood at a somewhat lower figure.
In value terms, ceramic tile production rose significantly to $
in
estimated in export price. Overall, the total production indicated slight growth from 2007 to
: its value increased at an average annual rate of +
% over the last fifteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on
figures, production increased by +
% against
indices. The most prominent rate of growth was recorded in 2008 when the production volume increased by
%. Ceramic tile production peaked at $
in 2012; however, from 2013 to
, production failed to regain momentum.







In value terms, ceramic tile production rose significantly to $










Consumption
In
, approx.
square meters of ceramic tiles were consumed in Brazil; approximately equating the previous year's figure. The total consumption volume increased at an average annual rate of +
% over the period from 2007 to
; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, consumption hit record highs at
square meters in 2011; however, from 2012 to
, consumption remained at a lower figure.
The revenue of the ceramic tile market in Brazil amounted to $
in
, with an increase of
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated modest growth from 2007 to
: its value increased at an average annual rate of +
% over the last fifteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $
in 2012; however, from 2013 to
, consumption failed to regain momentum.






The revenue of the ceramic tile market in Brazil amounted to $







Market Forecast
Driven by increasing demand for ceramic tiles in Brazil, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market volume to
square meters by the end of
.
In value terms, the market is forecast to increase with an anticipated CAGR of -
% for the period from
to
, which is projected to bring the market value to $
(in nominal prices) by the end of
.





In value terms, the market is forecast to increase with an anticipated CAGR of -





Market Structure
Over the period under review, imports of ceramic tile in Brazil were negligibly small compared to the production volumes. Therefore, the share of imports in the total market was practically nonexistent, both in volume and in value terms. This situation has remained constant over the period under review, which means that domestic producers entirely meet the domestic demand for ceramic tile.
Trade Balance
Brazil remains a net exporter of ceramic tile; in physical and value terms, exports consistently exceeded imports from 2007 to
. In
, there was a significant trade surplus of
square meters, which was equal to $
. This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.




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