Home Appliance Market in Turkey
Market Overview
The Turkish home appliance market surged to $
in , rising by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, showed a slight contraction. Over the period under review, the market hit record highs at $ in 2016; however, from 2017 to , consumption failed to regain momentum.
In value terms, home appliance production rose slightly to $ in estimated in export price. In general, production saw a strong increase. The most prominent rate of growth was recorded in 2010 when the production volume increased by % against the previous year. Home appliance production peaked at $ in 2015; however, from 2016 to , production remained at a lower figure.
in , rising by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, showed a slight contraction. Over the period under review, the market hit record highs at $ in 2016; however, from 2017 to , consumption failed to regain momentum.In value terms, home appliance production rose slightly to $
in estimated in export price. In general, production saw a strong increase. The most prominent rate of growth was recorded in 2010 when the production volume increased by % against the previous year. Home appliance production peaked at $ in 2015; however, from 2016 to , production remained at a lower figure.Consumption
Home appliance consumption in Turkey surged to units in , jumping by % compared with figures. Over the period under review, consumption, however, saw a noticeable descent. Over the period under review, consumption reached the peak volume at units in 2007; however, from 2008 to , consumption stood at a somewhat lower figure.
The revenue of the home appliance market in Turkey surged to $ in , rising by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, continues to indicate a mild decrease. Home appliance consumption peaked at $ in 2016; however, from 2017 to , consumption stood at a somewhat lower figure.
units in , jumping by % compared with figures. Over the period under review, consumption, however, saw a noticeable descent. Over the period under review, consumption reached the peak volume at units in 2007; however, from 2008 to , consumption stood at a somewhat lower figure.The revenue of the home appliance market in Turkey surged to $
in , rising by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, continues to indicate a mild decrease. Home appliance consumption peaked at $ in 2016; however, from 2017 to , consumption stood at a somewhat lower figure.Market Forecast
Depressed by shrinking demand for home appliance in Turkey, the market is expected to continue its downward consumption trend over the next eight-year period. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to units by the end of .
In value terms, the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .
% for the period from to , which is projected to depress the market volume to units by the end of .In value terms, the market is forecast to contract with an anticipated CAGR of -
% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .Market Structure
Over the period under review, the share of imports in terms of total home appliance consumption in Turkey was relatively small in physical terms, fluctuating under an % figure. In value terms the share of imports also stood at a low figure, which means that the Turkey home appliance market is largely supplied by domestic manufacturers. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports remained relatively constant over the period under review. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports increased moderately ( percentage point) over the period under review.
% figure. In value terms the share of imports also stood at a low figure, which means that the Turkey home appliance market is largely supplied by domestic manufacturers. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports remained relatively constant over the period under review. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports increased moderately ( percentage point) over the period under review.Trade Balance
Turkey remains a net exporter of home appliance; in physical and value terms, exports consistently exceeded imports from 2007 to . In , there was a significant trade surplus of units, which was equal to $. This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.
. In , there was a significant trade surplus of units, which was equal to $. This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.
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