Metal Advertising Sign Market Overview in Croatia
Market Overview
The Croatian metal advertising sign market expanded rapidly to $
in 2019, growing by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a pronounced curtailment. The growth pace was the most rapid in 2012 when the market value increased by
% y-o-y. Metal advertising sign consumption peaked at $
in 2007; however, from 2008 to 2019, consumption failed to regain the momentum.
In value terms, metal advertising sign production surged to $
in 2019 estimated in export prices. Overall, production enjoyed a prominent increase. The pace of growth appeared the most rapid in 2012 when the production volume increased by
% year-to-year. Metal advertising sign production peaked in 2019 and is likely to see gradual growth in the immediate term.




In value terms, metal advertising sign production surged to $


Consumption
In 2019, consumption of metal advertising signs increased by
% to
tonnes, rising for the eighth consecutive year after three years of decline. In general, consumption showed a strong expansion. The most prominent rate of growth was recorded in 2012 with an increase of
% against the previous year. Metal advertising sign consumption peaked in 2019 and is likely to continue growth in the near future.
The value of the metal advertising sign market in Croatia reached $
in 2019, with an increase of
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption recorded a noticeable slump. The most prominent rate of growth was recorded in 2012 with an increase of
% y-o-y. Metal advertising sign consumption peaked at $
in 2007; however, from 2008 to 2019, consumption failed to regain the momentum.



The value of the metal advertising sign market in Croatia reached $




Market Forecast
Driven by increasing demand for metal advertising sign in Croatia, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +
% for the period from 2019 to
, which is projected to bring the market volume to
tonnes by the end of
.




Market Structure
Affected by an intensive growth in domestic production, which will gradually displace imported products from the market, the share of imports decreased from
% in 2007 to
% in 2019. Croatia domestic supply is expected to continue its growth.


Trade Balance
Croatia remains a net importer of metal advertising sign; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of
tonnes, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.


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