Metal Advertising Sign Market Overview in Hungary
Market Overview
For the fourth consecutive year, the Hungarian metal advertising sign market recorded growth in sales value, which increased by
% to $
in 2019. Overall, consumption showed a resilient increase. The pace of growth appeared the most rapid in 2014 with an increase of
% y-o-y. Metal advertising sign consumption peaked in 2019 and is likely to continue growth in the immediate term.
In value terms, metal advertising sign production reduced to $
in 2019 estimated in export prices. Over the period under review, production recorded strong growth. The pace of growth appeared the most rapid in 2012 when the production volume increased by
% year-to-year. Over the period under review, production hit record highs at $
in 2018, and then reduced in the following year.



In value terms, metal advertising sign production reduced to $



Consumption
In 2019, metal advertising sign consumption in Hungary was estimated at
tonnes, approximately equating the previous year. Over the period under review, consumption enjoyed a remarkable increase. The pace of growth was the most pronounced in 2012 when the consumption volume increased by
% y-o-y. Metal advertising sign consumption peaked in 2019 and is expected to retain growth in years to come.
The size of the metal advertising sign market in Hungary stood at $
in 2019, almost unchanged from the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption posted a buoyant increase. The pace of growth appeared the most rapid in 2014 with an increase of
% year-to-year. Metal advertising sign consumption peaked in 2019 and is likely to continue growth in the near future.


The size of the metal advertising sign market in Hungary stood at $


Market Forecast
Driven by increasing demand for metal advertising sign in Hungary, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +
% for the period from 2019 to
, which is projected to bring the market volume to
tonnes by the end of
.




Market Structure
Affected by an intensive growth in domestic production, which will gradually displace imported products from the market, the share of imports decreased from
% in 2007 to
% in 2019. Hungary domestic supply is expected to continue its growth.


Trade Balance
Hungary remains a net importer of metal advertising sign; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of
tonnes, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.


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