Electric Hand-Dryer Market Overview in Turkey
In value terms, electric hand-dryer production stood at $48M in 2010 estimated in export prices. The total output value increased at an average annual rate of +1.8% over the period from 2007 to 2010; the trend pattern remained relatively stable, with only minor fluctuations in certain years. The pace of growth appeared the most rapid in 2008 with an increase of 26% year-to-year. In that year, electric hand-dryer production attained its peak level of $57M. From 2009 to 2010, electric hand-dryer production growth remained at a somewhat lower figure.
The revenue of the electric hand-dryer market in Turkey amounted to $25M in 2010, jumping by 10% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +5.6% from 2007 to 2010; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded over the period under review. The pace of growth was the most pronounced in 2010 with an increase of 10% year-to-year. In that year, the electric hand-dryer market reached its peak level and is likely to continue its growth in the immediate term.