Toy Market Overview in Canada
The value of the toy market in Canada rose remarkably to $ in 2018, surging by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated slight growth from 2007 to 2018: its value increased at an average annual rate of +% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, consumption increased by +% against 2016 indices. The most prominent rate of growth was recorded in 2008 when the market value increased by % against the previous year. Over the period under review, the market attained the maximum level at $ in 2010; however, from 2011 to 2018, consumption remained at a lower figure.