Toy Market Overview in Canada
The revenue of the toy market in Canada amounted to $1.8B in 2010, surging by 21% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total market indicated an outstanding increase from 2007 to 2010: its value increased at an average annual rate of +29.2% over the last three-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2010 figures, toy consumption increased by +76.1% against 2007 indices. The pace of growth appeared the most rapid in 2008 with an increase of 48% against the previous year. Over the period under review, the toy market attained its peak figure level in 2010 and is likely to see steady growth in the immediate term.