Updated Oct 9, 2022 08:11

Ball Pen Market in Western Africa

Market Overview
The West African ball pen market surged to $ in , increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption saw a relatively flat trend pattern. The level of consumption peaked at $ in 2019; however, from to , consumption stood at a somewhat lower figure.

In value terms, ball pen production surged to $ in estimated in export price. In general, production showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of %. The level of production peaked at $ in 2019; however, from to , production remained at a lower figure.

Nigeria ( units) constituted the country with the largest volume of ball pen production, comprising approx. % of total volume. Moreover, ball pen production in Nigeria exceeded the figures recorded by the second-largest producer, Cote d'Ivoire ( units), more than tenfold.

In Nigeria, ball pen production remained relatively stable over the period from 2007-. In the other countries, the average annual rates were as follows: Cote d'Ivoire (-% per year) and Mauritania (-% per year).


Consumption
In , approx. units of ball-point pens were consumed in Western Africa; remaining constant against the previous year. In general, consumption saw a slight curtailment. The volume of consumption peaked at units in 2007; however, from 2008 to , consumption stood at a somewhat lower figure.

The size of the ball pen market in Western Africa amounted to $ in , remaining relatively unchanged against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, saw a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $ in 2019; however, from to , consumption stood at a somewhat lower figure.


Consumption by Country
The country with the largest volume of ball pen consumption was Nigeria ( units), accounting for % of total volume. Moreover, ball pen consumption in Nigeria exceeded the figures recorded by the second-largest consumer, Cote d'Ivoire ( units), more than tenfold.

From 2007 to , the average annual growth rate of volume in Nigeria was relatively modest. The remaining consuming countries recorded the following average annual rates of consumption growth: Cote d'Ivoire (-% per year) and Mauritania (-% per year).

In value terms, Nigeria ($) led the market, alone. The second position in the ranking was held by Cote d'Ivoire ($).

In Nigeria, the ball pen market remained relatively stable over the period from 2007-. In the other countries, the average annual rates were as follows: Cote d'Ivoire (-% per year) and Mauritania (-% per year).

In No countries ball pen per capita consumption remained relatively stable over the period from 2007-.


Market Forecast
Depressed by shrinking demand for ball pen in Western Africa, the market is expected to continue its downward consumption trend over the next eight-year period. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to units by the end of .

In value terms, the market is forecast to contract with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .