Scent Spray Market Overview in Eastern Europe
In value terms, scent spray production amounted to $21M in 2010 estimated in export prices. In general, scent spray production, however, continues to indicate a drastic descent. The pace of growth appeared the most rapid in 2010 with an increase of 10% against the previous year. The level of scent spray production peaked at $28M in 2007; however, from 2008 to 2010, production failed to regain its momentum.
The Czech Republic (3K tonnes) remains the largest scent spray producing country in Eastern Europe, comprising approx. 100% of total volume.
From 2007 to 2010, the average annual growth rate of volume in the Czech Republic was relatively modest.
The revenue of the scent spray market in Eastern Europe amounted to $98M in 2010, picking up by 16% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, scent spray consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2010 when the market value increased by 16% against the previous year. In that year, the scent spray market reached its peak level and is likely to continue its growth in the immediate term.
From 2007 to 2010, the most notable rate of growth in terms of scent spray consumption, amongst the main consuming countries, was attained by Ukraine, while scent spray consumption for the other leaders experienced more modest paces of growth.
In value terms, Poland ($32M), the Czech Republic ($28M) and Russia ($24M) constituted the countries with the highest levels of market value in 2010, together accounting for 85% of the total market. Ukraine, Hungary, Romania and Bulgaria lagged somewhat behind, together comprising a further 13%.
Among the main consuming countries, Ukraine experienced the highest growth rate of market size, over the period under review, while scent spray market for the other leaders experienced more modest paces of growth.
In 2010, the highest levels of scent spray per capita consumption was registered in the Czech Republic (136 kg per 1000 persons), followed by Poland (50 kg per 1000 persons), Ukraine (19 kg per 1000 persons) and Bulgaria (17 kg per 1000 persons), while the world average per capita consumption of scent spray was estimated at 22 kg per 1000 persons.
From 2007 to 2010, the average annual rate of growth in terms of the scent spray per capita consumption in the Czech Republic stood at -17.2%. In the other countries, the average annual rates were as follows: Poland (+18.6% per year) and Ukraine (+45.8% per year).