Overview of the Market for Cosmetic And Toilet Preparation in the USA

In 2019, the U.S. cosmetic and toilet preparation market decreased by -% to $ for the first time since 2012, thus ending a six-year rising trend. The market value increased at an average annual rate of +% from 2013 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. The pace of growth was the most pronounced in 2018 when the market value increased by % against the previous year. As a result, consumption reached the peak level of $, and then dropped slightly in the following year.

In value terms, cosmetic and toilet preparation production expanded to $ in 2019. The total output value increased at an average annual rate of +% from 2013 to 2019; the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. The growth pace was the most rapid in 2015 with an increase of % y-o-y. Cosmetic and toilet preparation production peaked in 2019 and is likely to see steady growth in the near future.

In 2019, consumption of cosmetics and toilet preparations decreased by -% to tonnes for the first time since 2014, thus ending a four-year rising trend. The total consumption volume increased at an average annual rate of +% from 2013 to 2019; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The most prominent rate of growth was recorded in 2018 when the consumption volume increased by % against the previous year. As a result, consumption attained the peak volume of tonnes, and then shrank in the following year.

The value of the cosmetic and toilet preparation market in the U.S. declined to $ in 2019, with a decrease of -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2013 to 2019; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2018 when the market value increased by % against the previous year. As a result, consumption attained the peak level of $, and then declined slightly in the following year.

Driven by increasing demand for cosmetic and toilet preparation in the U.S., the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from 2019 to , which is projected to bring the market volume to tonnes by the end of .

In 2019, the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports remained relatively constant over the period under review.

Those figures reflect the fact that neither imports nor exports don’t dominate the trade balance, and the country may export not only the product manufactured domestically, but also re-export some previously imported goods.