AMERICAN FURNITURE WAREHOUSE CO.

Tony the Tiger hawking home furnishings might give some marketers pause, but the combination seems to work for American Furniture Warehouse. American Furniture's television commercials often spotlight white-haired president and CEO Jake Jabs (who has become a well-known personality in the state, as well as in the home furnishings industry) accompanied by baby exotic animals, mostly tigers. The company sells furniture, electronics, and decor at discounted prices. It boasts about a dozen retail locations in Colorado and Arizona and sells through its website, which also features bridal and gift registries. The company has built a reputation as a home-spun, local furniture retailer. Jabs bought the company in 1975.

Wholesale Trade; Furniture and Home Furnishing Merchant Wholesalers; Merchant Wholesalers, Durable Goods

Wholesale Trade-Durable Goods; Wholesale Trade-Nondurable Goods; Furniture; Wholesale Trade-Durable Goods

$1022.99M