KEWPIE CORPORATION

With a chubby (albeit unclad), pink-cheekedlittle doll whose hair is coiled into a topknotas a mascot, Kewpie Kabushiki-Kaisha (QP Corporation) likes it when Japanese consumers spread their mayonnaise thick. That's because QP makes Kewpie brand mayonnaise.It also makes other consumer foods, including salad dressings, jams, baby foods, convenience foods geared toward Japan's growing elderly population, and hydroponically grown fresh vegetables. Having become familiar with eggs while making mayonnaise,QP turned its expertise and by-products into egg-based ingredients such as eggshell calcium, egg yolk lecithin, and egg whites for food, pharmaceutical, and cosmetic companies.

Other Food Manufacturing; Fruit and Vegetable Preserving and Specialty Food Manufacturing; Food Manufacturing; Manufacturing

Food and Kindred Products; Canned, Frozen, and Preserved Fruits, Vegetables, and Food Specialties; Manufacturing

$3030M