Manuka Market in Norway
Market Overview
In 
, the Norwegian manuka market decreased by -% to $, falling for the second consecutive year after three years of growth. In general, consumption, however, enjoyed strong growth. The growth pace was the most rapid in 2008 when the market value increased by % against the previous year. Over the period under review, the market reached the peak level at $ in 2018; however, from 2019 to , consumption stood at a somewhat lower figure.
In value terms, manuka production reduced slightly to $ in estimated in export prices. In general, production continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2010 when the production volume increased by % against the previous year. As a result, production reached the peak level of $. from 2011 to , production growth remained at a somewhat lower figure.
, the Norwegian manuka market decreased by -% to $, falling for the second consecutive year after three years of growth. In general, consumption, however, enjoyed strong growth. The growth pace was the most rapid in 2008 when the market value increased by % against the previous year. Over the period under review, the market reached the peak level at $ in 2018; however, from 2019 to , consumption stood at a somewhat lower figure.In value terms, manuka production reduced slightly to $
in estimated in export prices. In general, production continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2010 when the production volume increased by % against the previous year. As a result, production reached the peak level of $. from 2011 to , production growth remained at a somewhat lower figure.Consumption
In , the amount of manuka consumed in Norway dropped to tonnes, waning by -% against the previous year. In general, the total consumption indicated a tangible expansion from 2007 to : its volume increased at an average annual rate of +% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, consumption decreased by -% against 2018 indices. The pace of growth appeared the most rapid in 2018 when the consumption volume increased by % against the previous year. As a result, consumption attained the peak volume of tonnes. from 2019 to , the growth of the consumption failed to regain the momentum.
The value of the manuka market in Norway fell to $ in , shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, enjoyed resilient growth. The most prominent rate of growth was recorded in 2008 when the market value increased by % year-to-year. Manuka consumption peaked at $ in 2018; however, from 2019 to , consumption failed to regain the momentum.
, the amount of manuka consumed in Norway dropped to tonnes, waning by -% against the previous year. In general, the total consumption indicated a tangible expansion from 2007 to : its volume increased at an average annual rate of +% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, consumption decreased by -% against 2018 indices. The pace of growth appeared the most rapid in 2018 when the consumption volume increased by % against the previous year. As a result, consumption attained the peak volume of tonnes. from 2019 to , the growth of the consumption failed to regain the momentum.The value of the manuka market in Norway fell to $
in , shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, enjoyed resilient growth. The most prominent rate of growth was recorded in 2008 when the market value increased by % year-to-year. Manuka consumption peaked at $ in 2018; however, from 2019 to , consumption failed to regain the momentum.Market Forecast
Driven by increasing demand for manuka in Norway, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tonnes by the end of .
% for the period from to , which is projected to bring the market volume to tonnes by the end of .Market Structure
Driven by a growing demand, the share of imports in total supply in Norway increased significantly over the last thirteen years (from % to %). Total import supply of manuka is expected to rise, though it will be moderately impacted by price increases.
% to %). Total import supply of manuka is expected to rise, though it will be moderately impacted by price increases.Trade Balance
Norway remains a net importer of manuka; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of tonnes, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.
. In , there was a significant trade deficit of tonnes, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.
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