Potato Market Overview in Jordan
In value terms, potato production contracted to $ in 2019 estimated in export prices. In general, production showed a prominent expansion. The pace of growth was the most pronounced in 2014 when the production volume increased by % against the previous year. Potato production peaked at $ in 2016; however, from 2017 to 2019, production remained at a lower figure.
The average yield of potatoes in Jordan reached tonnes per ha in 2019, approximately reflecting 2018. Over the period under review, the yield saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 when the yield increased by % y-o-y. As a result, the yield attained the peak level of tonnes per ha. From 2017 to 2019, the growth of the average potato yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the potato harvested area in Jordan expanded modestly to ha, increasing by % compared with the previous year's figure. In general, the total harvested area indicated tangible growth from 2007 to 2019: its figure increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, potato harvested area increased by +% against 2017 indices. The pace of growth appeared the most rapid in 2014 with an increase of % against the previous year. Over the period under review, the harvested area dedicated to potato production reached the peak figure at ha in 2015; however, from 2016 to 2019, the harvested area stood at a somewhat lower figure.
The revenue of the potato market in Jordan fell to $ in 2019, waning by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed a prominent expansion. The most prominent rate of growth was recorded in 2008 when the market value increased by % against the previous year. Over the period under review, the market attained the peak level at $ in 2016; however, from 2017 to 2019, consumption stood at a somewhat lower figure.