Sweet Potato Market Overview in Madagascar
The size of the sweet potato market in Madagascar contracted markedly to $ in 2019, declining by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2011 when the market value increased by % y-o-y. Sweet potato consumption peaked at $ in 2018, and then dropped sharply in the following year.