Grape Market Overview in Tunisia

For the fourth consecutive year, the Tunisian grape market recorded growth in sales value, which increased by % to $ in 2019. Over the period under review, the total consumption indicated a prominent increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2015 indices. The pace of growth was the most pronounced in 2016 when the market value increased by % y-o-y. Over the period under review, the market attained the peak level in 2019 and is likely to see steady growth in the immediate term.

In value terms, grape production totaled $ in 2019 estimated in export prices. In general, the total production indicated a resilient expansion from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +% against 2015 indices. The pace of growth was the most pronounced in 2016 when the production volume increased by % y-o-y. Over the period under review, production attained the peak level in 2019 and is likely to see gradual growth in the immediate term.

The average yield of grapes in Tunisia expanded significantly to tonnes per ha in 2019, with an increase of % on 2018. Over the period under review, the yield indicated moderate growth from 2007 to 2019: its figure increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, grape yield increased by +% against 2015 indices. The growth pace was the most rapid in 2012 with an increase of % against the previous year. The grape yield peaked in 2019 and is expected to retain growth in the immediate term. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2019, the total area harvested in terms of grapes production in Tunisia contracted to ha, approximately reflecting 2018 figures. Over the period under review, the harvested area showed a slight decrease. The most prominent rate of growth was recorded in 2008 with an increase of % year-to-year. As a result, the harvested area attained the peak level of ha. From 2009 to 2019, the growth of the grape harvested area failed to regain the momentum.

In 2019, grape consumption in Tunisia was estimated at tonnes, with an increase of % compared with 2018. The total consumption volume increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2011 with an increase of % against the previous year. Over the period under review, consumption attained the maximum volume in 2019 and is likely to see steady growth in the immediate term.

The value of the grape market in Tunisia totaled $ in 2019, picking up by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a strong increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2015 indices. The pace of growth was the most pronounced in 2016 when the market value increased by % y-o-y. Over the period under review, the market attained the peak level in 2019 and is expected to retain growth in years to come.

Driven by increasing demand for grape in Tunisia, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from 2019 to , which is projected to bring the market volume to tonnes by the end of .

Over the period under review, imports of grape in Tunisia were negligibly small compared to the production volumes. Therefore, the share of imports in the total market was practically nonexistent, both in volume and in value terms. This situation has remained constant over the period under review, which means that domestic producers entirely meet the domestic demand for grape.

This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.