Watermelon Market Overview in Pakistan
In value terms, watermelon production shrank to $ in 2019 estimated in export prices. Overall, production continues to indicate a strong expansion. The most prominent rate of growth was recorded in 2013 with an increase of % year-to-year. Watermelon production peaked at $ in 2014; however, from 2015 to 2019, production failed to regain the momentum.
In 2019, the average yield of watermelons in Pakistan was estimated at tonnes per ha, growing by % against 2018. Over the period under review, the yield recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of % against the previous year. Over the period under review, the average watermelon yield hit record highs in 2019 and is expected to retain growth in years to come. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, approx. ha of watermelons were harvested in Pakistan; increasing by % on the year before. The harvested area increased at an average annual rate of +% over the period from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2013 when the harvested area increased by % against the previous year. As a result, the harvested area reached the peak level of ha. From 2014 to 2019, the growth of the watermelon harvested area remained at a somewhat lower figure.
The revenue of the watermelon market in Pakistan fell to $ in 2019, reducing by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption enjoyed a prominent increase. The most prominent rate of growth was recorded in 2013 when the market value increased by % y-o-y. Over the period under review, the market hit record highs at $ in 2014; however, from 2015 to 2019, consumption stood at a somewhat lower figure.