Updated Mar 22, 2023 18:19

Watermelon Market in Sweden

Market Overview
In , the Swedish watermelon market decreased by -% to $ for the first time since 2019, thus ending a two-year rising trend. Overall, consumption, however, enjoyed a buoyant increase. Watermelon consumption peaked at $ in , and then dropped in the following year.

In , consumption of watermelons decreased by -% to tons, falling for the second year in a row after five years of growth. Over the period under review, consumption, however, showed a resilient increase. As a result, consumption attained the peak volume of tons. From to , the growth of the consumption failed to regain momentum.

The revenue of the watermelon market in Sweden fell modestly to $ in , therefore, remained relatively stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, enjoyed a strong expansion. Over the period under review, the market hit record highs at $ in , and then contracted slightly in the following year.

Market Forecast
Driven by increasing demand for watermelons in Sweden, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tons by the end of .

In value terms, the market is forecast to increase with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .

Market Structure
Watermelon market in Sweden consists almost entirely of imported products.

Trade Balance
Sweden remains a net importer of watermelon; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of tons, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.