Melon Market Overview in Kazakhstan
In value terms, melon production expanded remarkably to $ in 2019 estimated in export prices. Over the period under review, production saw a prominent expansion. The pace of growth was the most pronounced in 2012 when the production volume increased by % y-o-y. Melon production peaked at $ in 2015; however, from 2016 to 2019, production failed to regain the momentum.
In 2019, the average yield of melons in Kazakhstan reached tonnes per ha, surging by % against 2018 figures. The yield figure increased at an average annual rate of +% from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2009 with an increase of % against the previous year. Over the period under review, the average melon yield attained the maximum level in 2019 and is expected to retain growth in years to come. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the total area harvested in terms of melons production in Kazakhstan was estimated at ha, picking up by % compared with the year before. Over the period under review, the harvested area continues to indicate strong growth. The most prominent rate of growth was recorded in 2012 with an increase of % against the previous year. Over the period under review, the harvested area dedicated to melon production reached the maximum in 2019 and is likely to see steady growth in years to come.
The revenue of the melon market in Kazakhstan expanded markedly to $ in 2019, picking up by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a strong increase. The most prominent rate of growth was recorded in 2012 with an increase of % against the previous year. Melon consumption peaked at $ in 2015; however, from 2016 to 2019, consumption remained at a lower figure.