Apple Market Overview in Malaysia
The value of the apple market in Malaysia rose rapidly to $ in 2019, increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a temperate increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2016 indices. The most prominent rate of growth was recorded in 2008 when the market value increased by % year-to-year. Apple consumption peaked at $ in 2013; however, from 2014 to 2019, consumption failed to regain the momentum.