Updated Jan 21, 2023 14:31

Kiwi Fruit Market in Germany

Market Overview
In , after six years of growth, there was significant decline in the German kiwi fruit market, when its value decreased by -% to $. Overall, consumption, however, continues to indicate a relatively flat trend pattern. As a result, consumption attained the peak level of $, and then contracted in the following year.


Consumption
In , consumption of kiwi fruit in Germany fell to tons, waning by -% against . In general, consumption saw a noticeable contraction. Kiwi fruit consumption peaked at tons in 2007; however, from 2008 to , consumption stood at a somewhat lower figure.

The revenue of the kiwi fruit market in Germany declined to $ in , which is down by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $, and then contracted in the following year.


Market Forecast
Depressed by shrinking demand for kiwi fruit in Germany, the market is expected to continue its downward consumption trend over the next eight years. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to tons by the end of .

In value terms, the market is forecast to contract with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Kiwi fruit market in Germany consists almost entirely of imported products. In recent years, import price have increased sharply. Despite the hike in price, Germany relies completely on foreign supplies: the volume of domestic output remains insufficient to satiate market demand. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports decreased moderately (- percentage point) over the period under review.


Trade Balance
Germany remains a net importer of kiwi fruit; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of tons, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.