Updated Jan 22, 2023 19:23

Mate Market in Japan

Market Overview
The Japanese mate market dropped significantly to $ in , which is down by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed a relatively flat trend pattern. As a result, consumption reached the peak level of $. From 2013 to , the growth of the market remained at a lower figure.


Consumption
Mate consumption in Japan shrank significantly to tons in , waning by -% compared with the year before. Over the period under review, consumption showed a mild setback. As a result, consumption attained the peak volume of tons. From 2013 to , the growth of the consumption remained at a somewhat lower figure.

The revenue of the mate market in Japan declined dramatically to $ in , waning by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed a relatively flat trend pattern. As a result, consumption attained the peak level of $. From 2013 to , the growth of the market remained at a lower figure.


Market Forecast
Depressed by shrinking demand for mate in Japan, the market is expected to continue its downward consumption trend over the next eight-year period. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to tons by the end of .

In value terms, the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Driven by a growing demand, the share of imports in total supply in Japan increased significantly over the last fifteen years (from % to %). Mate market in Japan consists almost entirely of imported products. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports increased moderately ( percentage point) over the period under review.


Trade Balance
Japan remains a net importer of mate; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of tons, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.