Chocolate Market Overview in Poland
In value terms, chocolate production stood at $1.4B in 2010 estimated in export prices. The total output value increased at an average annual rate of +1.1% from 2007 to 2010; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2008 when production volume increased by 30% y-o-y. In that year, chocolate production reached its peak level of $1.7B. From 2009 to 2010, chocolate production growth remained at a somewhat lower figure.
The revenue of the chocolate market in Poland amounted to $849M in 2010, coming down by -12.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, chocolate consumption continues to indicate a slight downturn. The pace of growth was the most pronounced in 2008 with an increase of 33% against the previous year. In that year, the chocolate market reached its peak level of $1.2B. From 2009 to 2010, the growth of the chocolate market remained at a somewhat lower figure.