Wine Market Overview in China
In value terms, wine production contracted to $ in 2019 estimated in export prices. Over the period under review, production showed a perceptible decline. The most prominent rate of growth was recorded in 2012 when the production volume increased by % against the previous year. Over the period under review, production attained the maximum level at $ in 2010; however, from 2011 to 2019, production remained at a lower figure.
The revenue of the wine market in China shrank to $ in 2019, with a decrease of -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% over the period from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2012 when the market value increased by % against the previous year. Wine consumption peaked at $ in 2010; however, from 2011 to 2019, consumption failed to regain the momentum.