Updated Sep 30, 2022 10:11

Market for Household and Sanitary Articles of Paper in the European Union

Market Overview
The EU market for household and sanitary articles of paper dropped to $ in , approximately reflecting the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption saw a relatively flat trend pattern. The level of consumption peaked at $ in 2013; however, from 2014 to , consumption remained at a lower figure.

In value terms, production of household and sanitary articles of paper declined slightly to $ in estimated in export price. Over the period under review, production continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2011 with an increase of % against the previous year. The level of production peaked at $ in 2008; however, from 2009 to , production remained at a lower figure.

The countries with the highest volumes of production in were Germany ( tons), Italy ( tons) and Poland ( tons), with a combined % share of total production. France, Spain, Sweden, the Netherlands, Belgium, Greece, Portugal, Austria and Slovakia lagged somewhat behind, together comprising a further %.

From 2007 to , the biggest increases were recorded for Greece (with a CAGR of +%), while paper for the other leaders experienced more modest paces of growth.


Consumption
In , the amount of household and sanitary articles of paper consumed in the European Union was estimated at tons, growing by % on the previous year's figure. The total consumption volume increased at an average annual rate of +% from 2007 to ; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, consumption of attained the maximum volume in and is expected to retain growth in the near future.

The value of the market for household and sanitary articles of paper in the European Union stood at $ in , stabilizing at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, showed a relatively flat trend pattern. The level of consumption peaked at $ in 2013; however, from 2014 to , consumption failed to regain momentum.


Consumption by Country
The countries with the highest volumes of consumption in were Germany ( tons), Italy ( tons) and France ( tons), with a combined % share of total consumption. Spain, Poland, the Netherlands, Sweden, Belgium, the Czech Republic, Greece, Austria, Romania and Hungary lagged somewhat behind, together comprising a further %.

From 2007 to , the biggest increases were recorded for the Czech Republic (with a CAGR of +%), while paper for the other leaders experienced more modest paces of growth.

In value terms, Germany ($), Italy ($) and France ($) appeared to be the countries with the highest levels of market value in , together accounting for % of the total market. These countries were followed by Spain, Poland, the Netherlands, Belgium, Sweden, the Czech Republic, Austria, Greece, Romania and Hungary, which together accounted for a further %.

The Czech Republic, with a CAGR of +%, recorded the highest rates of growth with regard to market size in terms of the main consuming countries over the period under review, while paper for the other leaders experienced more modest paces of growth.

In No countries per capita consumption of household and sanitary articles of paper remained relatively stable over the period from 2007-.


Market Forecast
Driven by increasing demand for household and sanitary articles of paper in the European Union, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tons by the end of .

In value terms, the market is forecast to increase with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .