Domestic Coffee Machine Market Overview in China
In value terms, domestic coffee machine production totaled $3.3B in 2010 estimated in export prices. The total output value increased at an average annual rate of +7.2% from 2007 to 2010; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The most prominent rate of growth was recorded in 2010 with an increase of 23% against the previous year. In that year, domestic coffee machine production attained its peak level and is likely to continue its growth in the immediate term.
The revenue of the domestic coffee machine market in China amounted to $1.2B in 2010, growing by 6.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, domestic coffee machine consumption continues to indicate an abrupt reduction. The growth pace was the most rapid in 2010 when the market value increased by 6.9% against the previous year. Domestic coffee machine consumption peaked at $1.4B in 2007; however, from 2008 to 2010, consumption failed to regain its momentum.